Welcome to Authorized Generics
Prasco Authorized Generics are generic products produced by brand companies and marketed under the Prasco private label at generic prices. Authorized Generics have the identical product characteristics the patient is used to taking. Generic products can differ in qualities such as taste, the sensation in the mouth, smell and even the packaging. A Prasco Independent Authorized Generic provides patients with the identical experience they have with the brand product.
So it's no wonder that, when given a choice, patients express a clear preference for an identical experience when offered an alternative to their brand name prescription pharmaceutical.